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The Big “Monster”: User Generated Content in the Indian Landscape

The Big “Monster”: User Generated Content in the Indian Landscape


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  Urjitah Srikanth | May 04, 2022 | Platform:


Introduction The most popular way of finding a new song, or discovering a show or movie, is by hearing it or about it, relentlessly, on Instagram ‘Reels’, or other social media platforms and short form video applications. In fact, if…

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